Capturing Beauty ‘The RealReal’ Way
Built on evolution and innovation, TheRealReal is undoubtingly ready to tackle the beauty industry.
The luxury retailer is ready to make an impression with their consumer base as well. TheRealReal seamlessly added high-end beauty products to their collection of already luxury items. Their latest launch of beauty merchandise is genius, according to beauty experts. The consignment-based retailer is now amongst the few who are expanding their beauty business. Curated on staying authentic and passionate, it’s natural for this company to move in this direction. “We want luxury consumers to view us as a trusted destination to find the most covetable selection of luxury products across all categories from clothing to beauty.” said Rati Levesque, Chief and Chief Merchant at TheRealReal.
The RealReal’s launch of luxurious beauty products is taking the beauty industry for a spin. Operating in Manhattan’s SoHo district, products have been available for purchase for several months now, as well as in the Las Vegas pop-up shop. According to the Chief Merchant at TheRealReal, Rati Levesque,”[…] beauty products both online and in our brick-and-mortar locations with the goal of really completing the customer journey.” With the ever so changing industry and modernization, it’s no coincidence that they’ve decided to go this route. Many other prominent retailers have also decided to expand their business model, such as Free People and Forever 21. It has been agreed that retailers see an influx of customers when they offer beauty brands. Not to mention, it makes for an excellent shopping experience for the consumers.
The luxury retailer has plans on expanding, within time and reason. Julie Wainwright, Founder and CEO of ThRealReal, recently did a publicized interview and she said, “We’re getting beauty and home brands that want to sell new product in our store. The lines are starting to blur a little. We’ll have space for special sales and we’re talking to certain people.”