Squaw Valley Ski Resort is one of the most famous ski resorts in the U.S. It is the second largest in the Lake Tahoe area. The resort brings in around 600,000 tourists a year, and CEO Andy Wirth aims to bring in even more with a little time.
The expansion plan has surpassed obstacle after obstacle on its way to approval. This fall the project’s future will once again be in limbo as it awaits approval from the County Board of Supervisors, after receiving the go ahead from the Placer County Planning Commission. Read more: Andrew Wirth: Executive Profile & Biography
Andy Wirth is very positive about the project’ future despite the a crucial speedbump in negotiations. However, all parties involved have all agreed that the current traffic and transit situation needs to be addressed. The deputy director of the League to Save Lake Tahoe has made claims that the region can’t handle more traffic. Wirth has taken on the challenge of proving him wrong. It is now his intention to lead the charge to solve the traffic issue.
Andy was born on July 25th, 1963 in Neubrucke, West Germany. He attended Edinburgh University and Colorado Stata University, where he received his Bachelor of Science degree. Wirth worked in the resort and hotel business for over two decades.
After beginning his career with Steamboat Springs Resort in 1986, Wirth worked his way up chief marketing officer and executive vice president of Intrawest. Wirth left Intrawest in 2010, for Squaw Valley as President and CEO of the company.
Even with a busy schedule, Wirth found time to become the Chairman of Reno-Tahoe Regional Air Service Corporation. Wirth has been a leader in the charge to develop airports and air service for major resorts and communities from Colorado to Quebec.
Wirth’s prowess as a businessman and philanthropist has gained him much praise. He’s made HSMAI Top 25 Minds in Hospitality and Travel Sales and Marketing list, as well as receiving Citizen of the Year by Disabled Sports USA.
Read more: Andy Wirth – About.me