The thriving music industry is known to be led by men mostly. However, there is one woman who has defiled all this and proven that even women can take leadership positions in the industry and run it smoothly. That woman is Desiree Perez. She is the Chief Operating Officer of ROC Nation, a position he has held since 2009. She has been involved running the business at all levels of ROC Nation operations. Perez has proven that she has the qualities of running business by assisting customers in getting excellent returns on their investments.
The company was founded in 2008 and has grown to be among the great players in the entertainment industry. It helps producers, recording artists, and songwriters facing challenges in music field such as publishing music, managing brand, concert and tour production and managing artist. The company collaborates with professionals in technology, fashion, and management to assist their customers to further their careers.
Perez has achieved a lot in helping women gain ground in the world of entertainment. Though the people seem to live an extravagant life, it takes more than it meets the eye to get where they are. There is a lot of hard work involved that they have to endure since they are being subjected to the kind of occasions that makes everything look flush. Fans are not subjected to the people who guide artists in performing and their concert tours. Perez has taken an active part in helping artists make business decisions on their behalf. While the stars are out there shining and being loved by their fans, those who have contributed to their success are never thanked.
For Perez, it has not been a walk in the park as she has encountered various challenges along the way. She has met and worked with big names in the entertainment industry like Beyonce and Jay-Z, but she doesn’t see herself as a celeb. Though the driving force of ROC Nation seems to be Jay-Z, the real power behind it is Perez. She is compassionate and dependable, intelligent and determined in seeing ROC Nation and her other businesses develop.
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