Recently Research Strategy VP Tom Webster along with PodcastOne CEO Norman Pattiz released the data from an advertising study. The study included five of the top customer brands nationwide that were diverse and researched before promotion on podcasts.
What the data showed was a positive brand recall when advertised on podcasts. The results showed over 60 percent of listeners, which is up about 7 percent referred to a grocery brand that was advertised. When advertising involved a finical service it was 47 percent and for after-market car products is was 37 percent. Grass and garden products research data showed 24 percent.
The research went further with Edison Research performing three types of research in 2016 for PodcastOne. This was conducted to see how much influence podcast advertising has for listeners. They surveyed the audience of several popular podcasts before the advertising campaign and then afterward. The advertising campaigns lasted between 4 and 6 weeks on selected podcasts. What the end results showed was that listeners were receptive to the advertising and it did influence the listener’s enthusiasm to look at the products or purchase them.
During this research some of the brands advertised were some lesser known brands were used as a trial or to boost their awareness with potential consumers.
PodcastOne founder Norman Pattiz is the CEO of the company and has more than 40 years in syndicated radio. The company he founded PodcastOne is an advertiser-supported network group that has over 300 hours of original programming weekly. Mr. Pattiz is a Regent of California University and the Chairman of the Los Alamos National Securities Laboratories. He also serves as a council member of the Pacific Council and Foreign Relations on International Relations.
The original programs of PodcastOne founded in 2012 where Mr. Pattiz is CEO is heard across 200 popular podcasts. He also founded Westwood One that is owned, distributed or managed on NBC radio networks, CNN Radio, CBS News, and Mutual Broadcasting Systems. Others that are involved include NFL Football, Super Bowl, NCAA Basketball, March Madness and Winter and Summer Olympic Games. The syndicated shows involve sports related talk shows and music. Then in 2010, Mr. Pattiz founded Courtside Entertainment Group. This company produces and distributes quality programming.
In his distinguished career, Mr. Pattiz was appointed by Presidents Clinton and Bush to serve on the Broadcasting Board of Governors of the United States. This appointment included overseeing all U.S. nonmilitary broadcasting services. This also included Radio Free Europe, The Voice of America, Radio Liberty, and Middle East Broadcasting. Learn more: https://www.linkedin.com/in/norman-pattiz