EOS Lip Balm and the Marketing Process to Lure Customers
Evolution of Smooth is the company that has made lip balm fun. This is a company that has a lot of flavors of lip balm that are packed with ingredients like Shea Butter and jojoba oil. These are the safe ingredients that have minimized skin irritations for many consumers that need EOS lip balm products. That has made it one of the most popular brands of lip balm on the market.
The sweet flavors like Vanilla, Sweet Mint and Pomegranate Raspberry are popular with millions of customers. There is even a hot celebrity buzz that is swarming about this product line. That has made it an organization that has been picked up by Fast Company as a hot company with staggering growth rates.
Customers have been impressed with what this company is doing because it is a lot safer than many of the other products out there. This company has managed to build a huge audience because it caters to a crowd that may have never even known about other products like Burt’s Bee Lip Balm or Chapstick. These companies depend heavily on brand recognition, but the Evolution of Smooth did not have this luxury. This is a company that has had to employ marketing strategies that would make people recognize this brand. That is where the colorful spheres (http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245) came from. The shape of the container and the colors makes the EOS lip balm stand out. This is something that makes people curious. They want to know what this Racked endorsed sphere is if they have never seen it before. They also want to try it out when they become aware of the different flavors.
Marketing has been key for the success of EOS (https://evolutionofsmooth.com/). There are tons of people that are interested in this company all because of the marketing department.