How Big Is The Athleisure Market?
The athleisure market is getting bigger every day, and it is coming to a head because now everyone wants to be in the athleisure market. There are so many designers and so many clothes that people can hardly keep up, but Fabletics is still at the head of the class. There was an article talking about how big the market was going to get, and it shows that athleisure is going to keep growing because not all the gaps have been filled in yet.
Wikipedia revealed that Athleisure sort of started when Kate Hudson started Fabletics, and it is continuing because everyone wants to get in on the act. There is a segment of the market for people who want to wear something simple, and there is a segment for people who want to put together some more complicated pieces. It just depends on what people want to do. There is a woman walking down the street who could have a totally put together look, and there is another that will have a gym outfit with a nice top or a hat.
The market is expanding as more people decide to spend their money on athleisure, and it is going to be taken over by all the people who think they can get their line in there. There are a lot of people with big ideas, but they are all getting in line behind following them on Pinterest. You can read more about it at JustFab.
That is the first line that got women to the gym easily, and it is the only one that was supposed to be completely simple. She made clothes that anyone would look good in, and it can be mixed and matched at the gym.
There are new clothes in athleisure that are going to look great because they are so simple, and they can be paired with workout clothes so they look easy. They will go to the gym, and then they will leave the gym to run some errands. Women can look amazing because they are in simple clothes that hug their bodies and make them feel feminine at the gym or out of the gym.