Often people don’t associate corporations and community outreach, yet that is exactly what Stream Energy is seeking to obtain. In the aftermath of Hurricane Harvey’s destruction, only one company was on the ground ready to bring aid. In partnership with organizations such as Habitat for Humanity and the Red Cross, “Stream Cares” a philanthropic branch of Stream Energy has set their eyesights on the goal of not only giving back to the community but helping Stream Energy build a brand that people will respect and be loyal too. In addition to attempting to emulate Stream’s success in philanthropy, many companies are also aiming to reach out in forming their own branches, much like Stream Cares.
This strategy by Stream Energy has not gone unnoticed, in fact, in 2016 alone corporations donated over $19 billion to causes around their communities. However, what Stream Energy still has an advantage in is in their business model. Associates in order to be successful, are required to network and build a list of loyal clients. In turn, the associate will offer them fixed rate energy and or a cell phone plan. Because of the deep-rooted relationships that Stream Energy associates have built within their communities, often that loyalty and respect carry over to the companies reputation as a whole.
In addition, because the respect and loyalty go both ways, many of the associates from Stream build within their own communities passion projects. A great example of this comes from Dallas-based Hope Supply.co that fundraise enough money to bring over 1,000 homeless Dallas children warm food and shelter. Aside from these necessities, both organizations pull funds together in order to take all 1,000 children to a water park, an experience that unfortunately they would not have had experienced without the efforts of Stream associates. There is no doubt that Stream has changed the relationship between a corporation and the communities they reside in.