Whitney Wolfe: Revolutionizing The Dating App
In the world of online dating, woman face a growing problem of trolling. Acts of trolling include inappropriate comments and unsolicited pictures. Reported by Fast Company in 2013, 42% of women using online dating apps felt “harassed or uncomfortable.” Over time acts of trolling from men discourage woman from using dating apps. The Bumble app created by Whitney Wolfe is looking to change the way women use dating apps by eliminating trolling from men.
With a passion for preventing further harassment of women through online dating, Whitney Wolfe’s Bumble app gives women the control of selecting a future romantic interest. The Bumble app works by simple tapping on a profile photo. Recognizing a connection when both people liked each other’s profile photo, the Bumble app allows only women to make the first contact for both parties. Since its creation, Bumble app has over 7 million users with an unheard-of accomplishment of having an even number of men and women profiles.
While the success of the Bumble app continues to grow, Whitney Wolfe plans to expand upon the dating app by creating a friend-finder version called Bumble BFF. A app where individuals can make platonic connections. A professional app is also being created called Bumble Biz. While the app focuses around the Austin, Texas area, Whitney Wolfe is creating “social hives” in which men and women can meet in safe places. Another feature of the Bumble app is that it’s open to members of the LGBTQ community as well.
Whitney Wolfe is the creator and CEO of Bumble, as well as the co-founder of the Tinder dating app. Launching the Bumble app in 2014, the dating app now has over 11.5 million users with a net worth of $500 million. Since founding Bumble Wolfe has been named one of the 30 Most Important Women Under 30 in Tech by Business Insider in 2014. By 2016, Wolfe was named one of Elle’s Women in Tech and Forbes 30 Under 30 in 2017.
As an entrepreneur, Whitney Wolfe attended Southern Methodist University majoring in International Studies. Her career began by starting her own business at 19 years old by selling bamboo totes to help areas affected by the BP oil spill. Whitney Wolfe also launched the non-profit organization “Help Us Project.” By 22 years old, Wolfe became involved with the startup project through Hatch Labs called Cardify. While the project Cardify was later terminated, she joined forces with Sean Rad, Chris Gulczynski and Justin Mateen to create Tinder. In charge of marketing for the Tinder dating app, Whitney Wolfe is credited with expanding the apps popularity among college campuses.